Users will soon have a fresh option that allows them to reduce the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the company disclosed that it presently contains over 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale release. This shift comes amid a increase in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising content creators on a competing service only show AI-generated videos. A large amount of this content is classified as low-quality AI content, a term for inferior, factory-style content that is often absurd or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we intend to offer the community the power to adjust the amount of that, depending on their own likes,” said a company executive.
Volume and Proportions
The platform announced that there are currently over a billion videos on its app tagged as artificially created. In total, in excess of 100 mn media items are uploaded to the platform every day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI content they view by using the content preference setting in the application and choosing the AI content topic. Further subjects that currently be adjusted under the filter include current affairs, style, beauty, and movement.
Platform Guidelines
TikTok’s rules mandate content makers to tag lifelike artificially created content, and it forbids malicious fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the app will now apply an artificially created watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This action is intended to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m educational fund for professionals and organizations to develop educational content about ethical AI use. This initiative will support educational bodies specializing in educating computer science.
Moderation Strategy
TikTok has defended its moderation strategy, during discussion over intentions to make redundant hundreds of review team members in the UK. It is set to eliminate 439 jobs in its content moderation department in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most graphic content ahead of it gets reviewed by staff. The platform announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
